ServiceMaster Clean Campaign
ServiceMaster Clean
What do you do when faced with the worst?
You send up a bat-signal for the best.
ServiceMaster Clean provides emergency recovery service to those who need it most — when they need it most. “Heroes” is a term too often thrown around, but one of their customers repeated it over and over again when describing ServiceMaster’s team members. To capture the way they always come to the rescue, we worked to tell their stories in the genre of all beloved caped crusaders — the comics. These two iconic campaigns from our archives stand the test of craft and time for a brand that continues to fly in and save the day.