ServiceMaster Clean provides emergency recovery service to those who need it most — when they need it most. “Heroes” is a term too often thrown around, but one of their customers repeated it over and over again when describing ServiceMaster’s team members. To capture the way they always come to the rescue, we worked to tell their stories in the genre of all beloved caped crusaders — the comics. These two iconic campaigns from our archives stand the test of craft and time for a brand that continues to fly in and save the day.
Vintage disaster-restoration poster titled "The Mark of the Smoke Demon" with tagline "Not a Single Whiff Can Remain," showing a smoke monster, a terrified woman, and insurance professionals with a ServiceMaster van.
Vintage disaster-restoration poster titled "Flames & Fear" with tagline "From the Ashes Heroes Arise!" depicting a couple fleeing a house fire while a ServiceMaster Clean van and firefighters respond.
Vintage disaster-restoration poster titled "Drenched!" showing a woman marooned on a sofa in a flooded living room, with tagline "A Happy Ending in Just 2 Hours!" and side panels of insurance professionals on the phone.
Vintage comic cover titled "Thrilling Mysteries" reading "The Secret of the Invisible Manager," showing a translucent facility manager at her desk while coworkers marvel through the door.
Vintage comic cover titled "Startling Science" depicting an overloaded Robo-Manager as a facility manager vacations on the beach, with tagline "ServiceMaster Clean Stays on the Job!"
Vintage comic cover titled "Incredible Tales: The Rise of Octo-Manager!" featuring an eight-armed facility manager multitasking with a plunger, calculator, and phone against a city skyline.
Vintage comic cover titled "Improbable Fantasy" showing a facilities manager at his desk daydreaming about being crowned king and carried by adoring coworkers.
Vintage comic cover titled "Bizarre Worlds of Facilities Managers" with a man photocopying his face and tagline "There's No Duplicate for ServiceMaster Clean!"
Vintage comic cover titled "Astounding Adventures" showing a facility manager unboxing an Acme Time Machine beside a sprawling to-do list, with banner "Save Time with ServiceMaster Clean!"