Festival Brand Identity

WYXR Raised by Sound Fest

How do you perpetually reinvent yourself?

By knowing definitively who you are.

It’s the secret to every great, long-standing brand: When you build a brand identity that is clear in its vision, mission, and expression, you can continuously reveal new sides of it – and it will perpetually ring true. That’s why when WYXR asked us to refresh its Raised By Sound Fest look season after season, it was easy for our designers to draw upon its distinctly colorful, quirky community radio station vibe. From hand-drawn letters to jukebox-inspired animations, it’s the annual toast of our design portfolio, the Memphis music scene, and Spin Magazine.