College Football Ticket Sales and Fan Engagement Campaign
University of Memphis Football
How do you create the hottest ticket in town?
You fire up the fans.
University of Memphis. 2019. Tigers football never looked better – and the home schedule was stacked with classic rivalries. But, to compete with the constant lineup of must-see live music and professional sports in Memphis, the university knew it had to go big to get noticed. Our answer? Impossible-to-ignore, high-impact signage that put the raw energy of the explosive offensive on a pedestal and sold out every seat in the Liberty Bowl. Best of all, the school won nationally televised attention and all-day ESPN Gameday coverage.