Multi-Property Gaming Brand Unification

Wind Creek Casino

How do you unite a sprawling casino network?

Make every touchpoint feel like it's part of the same night out.

Wind Creek Casino is a vast portfolio of diverse destinations, experiences, and personalities. But the one thing they needed most? A singular, winning brand. To unify the properties, we conducted extensive journey mapping to align rewards, bookings, and communications into a unified web ecosystem. A maze of sites and systems were streamlined in an intuitive, guest-first user experience that even included a Casinoverse® gaming app that translated digital engagement into on-property rewards. Jackpot.
Man in a pinstripe suit adjusting his cuff, with the text 'WHERE GOING ALL OUT' superimposed over red velvet curtains.

Man in a pinstripe suit adjusting his cuff, with the text 'WHERE GOING ALL OUT' superimposed over red velvet curtains.

Mobile ad featuring a large red diamond with the text 'WILL BE CLOSER TO REALITY' over a red geometric background.

Mobile ad featuring a large red diamond with the text 'WILL BE CLOSER TO REALITY' over a red geometric background.

Close-up of an elderly woman wearing a blue fur coat and a large diamond necklace, with the text 'IT TAKES GAME' superimposed on the image.

Close-up of an elderly woman wearing a blue fur coat and a large diamond necklace, with the text 'IT TAKES GAME' superimposed on the image.

Man and woman smiling in front of a neon sign with the text 'DICE WILL ROLL'.

Man and woman smiling in front of a neon sign with the text 'DICE WILL ROLL'.

Billboard advertising Wind Creek Atmore with a woman sitting on a white ornate chair, surrounded by text 'YOUR MOMENT HAS ARRIVED.' and red diamond graphics.

Billboard advertising Wind Creek Atmore with a woman sitting on a white ornate chair, surrounded by text 'YOUR MOMENT HAS ARRIVED.' and red diamond graphics.

Billboard advertising Wind Creek Atmore with a man pulling down his sunglasses, with text 'IT TAKES GAME TO KNOW GAME.' and red diamond graphics.

Billboard advertising Wind Creek Atmore with a man pulling down his sunglasses, with text 'IT TAKES GAME TO KNOW GAME.' and red diamond graphics.

Two women sitting on a white ornate chair in front of a red, glittery backdrop with card suit designs and disco balls, with the text 'FABULOUS MEETS ITS MATCH' above them.

Two women sitting on a white ornate chair in front of a red, glittery backdrop with card suit designs and disco balls, with the text 'FABULOUS MEETS ITS MATCH' above them.

Four Wind Creek Rewards cards: Play (red), Escape (green), Delight (purple), and Fantasy (black), fanned out on a red background.

Four Wind Creek Rewards cards: Play (red), Escape (green), Delight (purple), and Fantasy (black), fanned out on a red background.