Beauty and Wellness Brand Platform

When Palm Beach Tan added infrared saunas and red light therapy to its tanning menu, they struggled to describe its broader offering to an expanding audience. Our answer was a brand platform that reflected the spirit of their staff, their deep tanning bed roots, and the emotional experience described by their best clients: light. The result? Building a brand based in light not only boosted wellness subscriptions, it also drove traditional sunless and sunbed tanning visits at a pace that far outshined its competitors.